Sheffield Pupils Win Short film Prize with Video Encouraging Young Smokers to Quit
Published at 24 May, 2016.
Ryan Allison and Sarah Williams from Parkwood Academy and Ben Charlesworth, Elijah Buckle and James Finn from Yewlands Academy in Sheffield are celebrating after being revealed as winners of a short film competition themed around the dangers of smoking.
As part of the competition, developed by the Youthlight campaigning group, young people across South Yorkshire were challenged to produce a creative 15-second clip to encourage smokers to quit and prevent young people from taking up the habit.
Ryan and Sarah fought off stiff competition from across the region to be named “critics’ choice winner” for their short video featuring Lego characters reacting to a smoker in a nightclub. Their video can be viewed here:
https://www.youtube.com/watch?v=cAWvHR7pgYI (Ryan Allison and Sarah Williams from Parkwood Academy).
The “critics’ choice winner” was chosen by a panel of judges including Colin Pons - producer of films like HUSH and Still Loved - and course leader in MA film-making at Sheffield Hallam University. He said: “Congratulations to everyone who entered the competition. I was truly impressed by the quality of short films submitted.
“All entries were judged on creativity, content and quality of delivery. Ryan and Sarah’s short film really stood out for me as they managed to deal with a difficult subject in a light and accessible fashion. The social attitudes towards smoking have changed dramatically over the last 10 years and this video really highlights that change.”
Ben, Elijah and James scooped the “popular choice” prize for their short film about the ageing effects of smoking by drumming up the most likes and shares on social media. Commenting on their film, which starred Assistant Head of Year Mr Breward, Ben said: “It’s a real honour to have been awarded the “popular choice” prize. We are really pleased that our film managed to generate the most likes and shares on social media.
Their video can be viewed here: https://www.youtube.com/watch?v=9wd3cYx2F48 (Ben Charlesworth, Elijah Buckle and James Finn from Yewlands Academy)
“Although the subject matter we were asked to tackle was very serious, we wanted to create a film with some humour that people would enjoy watching and sharing with friends.”
Colin Pons congratulated them on creating such a popular video. He said: “Well done to Ben, Elijah and James, who have managed to create a great short film that has had a real impact on social media and carries its message to comical effect.”
The competition was open to all young people (aged between 13-20) in Rotherham, Doncaster and Sheffield. Ryan, Sarah, Ben, Elijah and James have all won a Go Pro camera and a chance to attend an introduction to film-making lecture with Colin Pons at Sheffield Hallam University.
Every year, around 200,000 children in England start smoking regularly. More than 65 percent of them start before the age of 18 and more than 80 percent by the age of 19*. Preventing young people from taking up smoking in the first place is key to making smoking history for future generations.
Youthlight is supported by South Yorkshire Tobacco Control Collaborative, a combined initiative between Rotherham, Sheffield and Doncaster councils, to help reduce the number of smokers in the region. For further information about Youthlight, visit www.youthlight.co.uk.
Image: Professor Colin Pons, Sheffield Hallam University, James Finn, Elijah Buckle, Mr Breward, Ben Charlesworth from left to right