A new initiative from Sheffield City Council to encourage Sheffield people to quit smoking features men who work in manual jobs dancing to ‘You Can Leave Your Patch On’, a cover of Tom Jones’ classic hit and an ode to The Full Monty.
The light hearted and fun video aims to raise awareness of the harms of smoking, the benefits of quitting and the help and support that Yorkshire Smokefree Sheffield provides. The use of Full Monty imagery also offers an engaging, comedic, and distinctively Sheffield way to promote a serious message about smoking.
The campaign features routine and manual workers such as gardeners, builders, and street maintenance workers, due to smoking being particularly prevalent among this social group.
An estimated 27.7% of men who work in manual jobs in Sheffield are smokers, compared to 18% of the general population. This group are also twice as likely to smoke compared to those who work in managerial and professional roles and have the slowest decline in smoking rates. Research does however show that routine and manual workers are just as likely as other groups to want to stop smoking, however are not as successful as remaining smokefree in the long term.
Tackling this is therefore a key priority which is why the campaign is targeted heavily towards this audience.
Getting people from this group on board helps to spread the message and will hopefully encourage more people to ditch the cigs with the help of Yorkshire Smokefree Sheffield. Smokers are four times more likely to quit and stay quit with the help of our local stop smoking advice.
For more information, advice, and support, call us and speak to our highly-trained advisors for free on 0800 612 0011 (landline) or 0330 660 1166 (mobile).View all